By Juliet Awino

Java House, photo credits to citizen digital

Restaurant chain Java House plabs to open five more outlets in Kenya as of October to increase its market reach to counter the growth of competitive fast food brands.

The coffee house is said to open two outlets at Jomo Kenyatta International Airport in Nairobi and another one at Moi International Airport in Mombasa come October.

The two outlets are aimed at targeting travelers going through the facilities.

In addition, it will open another branch in Eastleigh in Nairobi and in Machakos town with an aim of spreading widely throughout the country.

“We are opening up five Java outlets by October because there is increase demand for our services in the market, ” Java House Africa Group chief executive Derrick Van Houten told the Business Daily in an interview.

The Chief executive added that business is back to normal from the lockdown effects and its wise for them to expand.

The move will raise the total number of Java branches to 87 across the East Africa region. Java has 75 branches in Kenya, Four in Ugand and three in Rwanda currently.

Competition in fast food category has increased as rivals expand to major regions in the country, targeting both middle and high class consumers.

Simbisa Brands, the owner of chicken Inn, pizza Inn, Bakers Inn and Creamy Inn outlets palns to open up 55 additional branches in the country in soon.

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