Content creators in Kenya will earn money for posting on Facebook and Instagram from June this year following an agreement between president William Ruto and Meta leader Nick Clegg.

In a meeting at the White House in Nairobi, the presidential communications department agreed that the agreement is the culmination of a year-long effort by the government to have creators earn income from their online content as they do on other platforms such as YouTube and X(Twitter).

President William Ruto praised the move, noting that it will open up new opportunities to generate income for Kenyan youth, while calling on meta to integrate payments with M-pesa.

To qualify for the program, a producer is required to have at least 5,000 followers on their personal Facebook profile or 10,000 followers on a Facebook page and at least 5 live videos on the profile or 3 on the page. Video content posted on a Facebook profile must have at least 60,000 minutes viewed in the last 60 days from organic followers while, for a page, the requirement is 600,000 minutes viewed within the same period.

For industry insiders, Facebook pays content creators Rs. 1,074 (8 dollars) to ksh. 2,685 ($20) per 1,000 views and the average Cost per Mile in most African countries starts at less than ksh. 1,074 to 1,342 (10 dollars) because the marketing sector is not developed compared to countries like the United States, Australia, Canada and the United Kingdom.

This comes as new data from the Communications Authority of Kenya shows that Facebook has overtaken instant messaging platform WhatsApp to become the most used social media app in the country, indicating huge potential for creators once the monetization feature is in place. when it starts.

March 19, 2024

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